The Pier
The Pier: your source for superb guide services, live bait, tackle, groceries, snacks & liquor in Lake Geneva, Wisconsin

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The Pier is a convenient location to stop and pick up bait, tackle, licenses and other supplies before heading out onto the waters of Lake Geneva.

We personally select our bait to ensure you the finest bait available.  Many anglers comment that the bait they buy at our store is the liveliest bait they have ever purchased, and that it lives a long time in their bucket.

We supply some of the best live and artificial bait on the market including, but not limited to:

  • Berkley
  • Bomber
  • Chompers
  • Culprit
  • Fin-S
  • Gamakatsu
  • Gambler
  • Gary Yamamoto
  • Lindy
  • Lucky Craft
  • Mann's
  • Rapala
  • Stan Slone Zoro Baits
  • Storm
  • Strike King
  • Terminator
  • Zoom
  • And many more

The tackle we stock is geared toward Lake Geneva's unique fishing patterns and is rotated seasonally.  We will gladly challenge any competitor's regular advertised prices on:

  • Volume fishing tackle purchases
  • High-end rods & reels
  • Boating accessories
  • Electronics purchases

We are dealers of:

  • Abu Garcia - Reels
  • Aqua Vu - Underwater viewing systems
  • Atlantis - Underwater video systems
  • Attwood - Marine accessories
  • Bottom Line - Electronics / fish finders
  • Cannon - Downriggers
  • Daiwa - Rods, reels & lures
  • Dual-Pro - Batteries & chargers
  • Eagle - Electronics
  • Fenwick - Rods
  • Frabill Products
  • G.Loomis, Inc. - Rods
  • Garman - Electronics
  • Humminbird - Electronics
  • Lowrance - Electronics
  • Magellan - Electronics
  • Minn.Kota - Trolling motors
  • MotorGuide - Trolling motors
  • Optima Batteries - Batteries
  • Plano - Tackle boxes
  • Quantum - Rods & reels
  • Scotty - Downriggers & rodholders
  • Shimano American Corporation - Rods & reels
  • St. Croix - Rods
  • And many other fishing & boating products on the market

Call us today at 1-262-348-0933 for a free quote.

     

John Trossen, Proprietor & Licensed Guide
N1806 LINN RD
LAKE GENEVA, WI 53147
Phone:  1-262-348-0933
john@fishinglakegeneva.com

The Pier web site was developed by Katherine Trossen , please contact her with any problems you may encounter.